On Broadband Value Perception

I have great news to share with you today: Eurotelcoblog, the original disruptive telecom blog that inspired so many (myself included) is back!

James Enck posted a very interesting entry today (peppered with his usual sharp wit) about value perception in the broadband market, arguing that customer perceptions are largely skewed when it comes to the relative value of broadband and other goods and services (including POTS line rental). The post is entitled Value Perceptions and is well worth a read.

I fully agree that this situation opens up opportunities for disruptive positioning, and this ties back to my earlier blog post on Technically Speaking about the Innovator’s Dilemna in the broadband market. It’s a sad truth of our market that few players dare to be disruptive, even if they are poised to benefit the most from turning the tables on legacy players. Who is going to educate the customers on the value of high quality broadband if not them?