Misleading Fiber Advertising by Cable Continues

The following video has recently started airing in the Netherlands. It's the last in a long line of cable adverts that use the word fiber as a differentiator even though cable is not fiber. It is also heavily inspired by HKBN's wacky "pipe" advert, but without the distinctively silly humor. This raises an interesting question: if fiber is so good for you, why aren't cable operators deploying it?

Thanks to Rudolph for pointing this one out.