ME reports about a survey undertaken by the Daily Mail to 20000 people on iPad owners. The key conclusion, the report states, is that (I quote) iPad users are "six times more likely to be wealthy, well-educated, power-hungry, over-achieving, sophisticated, unkind and non-altruistic 30-50-year-olds.
I encourage you to go and read the article for a laugh. As I was reading it, I started to wonder about a legitimate survey methodology that would allow you to actually extract this kind of result. Here's what I came up with:
Q15. Which of the following qualifiers most applies to you:
a. a self-centered git
b. a smug asshole
c. a disjointed sociopath
d. an arrogant buffoon
e. don't know
Wouldn't that be a fun survey to participate in. Well, I suppose in general decent quantitative survey skills aren't the best spread skills out there, especially amongst journalists, but I can't say that I'm overly impressed with this – although it might be par for the course coming from the English gutter press…
Well, on this delightful note of wicked fun, I bid you farewell. I'm off work for a few weeks and don't intend to blog much, unless of course something interesting comes up that compels me to write.
And I'll be packing my iPad with me, you jealous dim-witted under-achievers…