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Report :
Gigabit and beyond: pricing and positioning strategies

While residential gigabit access has been technically feasible for years, few service providers have included it in their portfolios. It seemed highly unlikely that the customers would be willing to pay for such speeds, let alone actually perceive a change ...

Advertising the Fiber Experience

Advertising telecom offers is a challenging task, and even more so for innovative solutions : finding the right message to convince potential customers is tricky, especially since market maturity greatly impacts how well they understand the benefits of a

Guillaume Soulères - January 5, 2017 - News, Reports, Services, store ads - broadband - commercials - fiber

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