A few weeks ago I published a piece entitled Calling Fiber by its Name. Based on a decision by French authorities, operators offering coaxial (FTTLA) or copper (VDSL) fiber based products can still use the word Fiber in their
Calling Fibre by its Name
From a technology standpoint, the various flavours of next generation networks connecting the home have pretty clear distinctions: FTTH, FTTB, FTTC, etc. may sound barbaric to the layman but they have exact definitions. From a marketing standpoint though, it no
Some telcos do understand customer service…
It’s refreshing to see that not all telcos are going the way of the phone tree, doing all they can to discourage you from talking to anyone on the phone.
This is why Net Neutrality matters. Yes, this.
I have written a fair bunch recently about Net Neutrality, and I’ll be writing some more, because this is by no means an issue that’s going anywhere in the near future. Meanwhile though, I wanted to relay an example of
Now THAT’s a good catch-up TV advert…
For the last year or so I’ve examined or analyzed a lot of broadband and related services adverts for a report we’re planning to publish this year. Some concepts are better presented than others, but catch-up TV isn’t always put
Here Be Fiber
Bill Schrier (@billschrier) posted the following photo on twitter.
I have long been saying that real-estate in general and temporary accomodation in particular hadn't grasped the commercial potential of next-generation connectivity. Mark my words though, we will see such adverts
BBC’s click on IPTV (and Free)
A fairly low-level short documentary on IPTV in France. I can't seem to embed the video, so I'll just hotlink it.
A few quick comments:
Analogies are evil: are we driving on a dedicated fast lane or reserving a
Orange’s Fiber Shenanigans
This is how they should sell Fiber
The following is an AT&T advert for the DVR capability of their U-Verse TV service. It's conceptually good and somewhat reminiscent of the topic of the old Pacific Bell adverts I posted a few months back.
Avoiding community or family
Verizon FioS goes on the attack!
No comment, really…