HKBN’s ad creativity is a big part of the success. This new one ads a new twist, but it’s just as funny and in your face as their previous endeavours:
Singapore NBN Video Advertising
IDA Singapore has many videos uploaded on Youtube, but this one, which is clearly the educational material regarding the NBN, is interesting. It's a short clip (45s), quite well produced (apart from maybe the cheapo music) and available both in
Awesome NZ Fiber Ad
This is an advert to raise awareness on the fiber initiatives in New Zealand. I love the concept!
“Blows Cable Away”!
Seen from the shores of old Europe, US comparative advertising always seems incredibly unsubtle, but it’s also (I guess) incredibly efficient. I’ve put up a few adverts over the last few months of cable masquerading as fiber. The advertising response
[OT] Fixed Mobile Convergence Ads
Last year, when I was still working part of my time on enterprise mobility and fixed-mobile convergence, I tracked down this series of TV ads for Bouygues Telecom’s FMC solution called Business Synchro. The ads do a great job, in
Analysing a broadband ad
Misleading Fiber Advertising by Cable Continues
The following video has recently started airing in the Netherlands. It's the last in a long line of cable adverts that use the word fiber as a differentiator even though cable is not fiber. It is also heavily inspired by