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Report :
Gigabit and beyond: pricing and positioning strategies

While residential gigabit access has been technically feasible for years, few service providers have included it in their portfolios. It seemed highly unlikely that the customers would be willing to pay for such speeds, let alone actually perceive a change ...

Now THAT’s a good catch-up TV advert…

For the last year or so I’ve examined or analyzed a lot of broadband and related services adverts for a report we’re planning to publish this year. Some concepts are better presented than others, but catch-up TV isn’t always put

Benoit Felten - April 18, 2012 - Opinions, Policy advertising - cable - catch-up - tennant - virgin

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