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Report :
Gigabit and beyond: pricing and positioning strategies

  • While residential gigabit access has been technically feasible for years, few service providers have included it in their portfolios. It seemed highly unlikely that the customers would be willing to pay for such speeds, let alone actually perceive a change ...

“Blows Cable Away”!

Seen from the shores of old Europe, US comparative advertising always seems incredibly unsubtle, but it’s also (I guess) incredibly efficient. I’ve put up a few adverts over the last few months of cable masquerading as fiber. The advertising response

Benoit Felten - October 16, 2009 - Archive, Resources advertising - cable - comparative advertising - fios - michael bay - us - verizon

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