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Report :
Gigabit and beyond: pricing and positioning strategies

While residential gigabit access has been technically feasible for years, few service providers have included it in their portfolios. It seemed highly unlikely that the customers would be willing to pay for such speeds, let alone actually perceive a change ...

This is how they should sell Fiber

The following is an AT&T advert for the DVR capability of their U-Verse TV service. It's conceptually good and somewhat reminiscent of the topic of the old Pacific Bell adverts I posted a few months back.

Avoiding community or family

Benoit Felten - October 13, 2010 - Opinions, Policy, Services advertising - at&t - dvr - fttc - ftth - u-verse

advertising australia broadband bt business model cable conference content deployment emerging markets event fiber fibre fibre to the home france free fttb fttc ftth ftth council ftth council europe fttp fttx gigabit google internet interview investment NBN net neutrality new zealand nga open access orange policy regulation services stockholm sweden telcos uk us USA usage video