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Gigabit and beyond: pricing and positioning strategies

While residential gigabit access has been technically feasible for years, few service providers have included it in their portfolios. It seemed highly unlikely that the customers would be willing to pay for such speeds, let alone actually perceive a change ...

This is how they should sell Fiber

The following is an AT&T advert for the DVR capability of their U-Verse TV service. It's conceptually good and somewhat reminiscent of the

Benoit Felten - October 13, 2010 - Opinions, Policy, Services advertising - at&t - dvr - fttc - ftth - u-verse

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