Hong-Kong Broadband Network’s NiQ Lai is one of the most fascinating executives in the broadband space, and listening to him explain HKBN’s approach is always full of insights.
This video interview was done by futurist Anders Sorman-Nilsson and though it’s
I took this shot when I was in Hong-Kong last month.
![IMG_0444[1]](/images/6a00d8345208f469e201543246da0c970c-500wi "IMG_0444[1]")
This is the 1 Gb/s service sold by HKBN for $199/month.
HKBN’s ad creativity is a big part of the success. This new one ads a new twist, but it’s just as funny and in your face as their previous endeavours:
In November, they announced that they were lowering their 100Mb/s symmetric service price to HK$99/month, which resulted in a massive increase in customer acquisition. The price of this particular service level was previously HK$268. As
