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Report :
Gigabit and beyond: pricing and positioning strategies

  • While residential gigabit access has been technically feasible for years, few service providers have included it in their portfolios. It seemed highly unlikely that the customers would be willing to pay for such speeds, let alone actually perceive a change ...

Now THAT’s a good catch-up TV advert…

For the last year or so I’ve examined or analyzed a lot of broadband and related services adverts for a report we’re planning to publish this year. Some concepts are better presented than others, but catch-up TV isn’t always put

Benoit Felten - April 18, 2012 - Opinions, Policy advertising - cable - catch-up - tennant - virgin

Friday News Roundup

A few interesting tidbits of news on a busy Friday:

  • Virgin in the UK is experimenting with aerial FTTH deployment to extend its footprint. Virgin had already expressed its intention to expand last year, but technology choices had not been

Benoit Felten - March 12, 2010 - Fiber, Opinions acta - fiber - fibre - ftth - hadopi - lithuania - virgin

Analysing a broadband ad

Uk_dp Virgin has a new ad for its 50Mb/s service, and it's all the buzz on the blogosphere, thanks in part to the fact that their ad agency apparently sollicited a number of bloggers directly to comment, including our very own

Benoit Felten - August 21, 2009 - Non classé advertising - broadband - ftth - high-speed - uk - virgin

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